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4 мая 2017
On April 27, the long-awaited opening of the first 4K laser supercinema with Dolby Atmos technology in the Zelenopark shopping and entertainment center took place in Zelenograd. The new multiplex became the 40th cinema of the CINEMA PARK National Chain. Now the cinema network unites 356 cinemas in 24 cities of Russia.
The multiplex cinema CINEMA PARK has opened in the most modern shopping and entertainment center in the Moscow region. The multiplex combines the most innovative global film screening trends at the moment, including the stunning RealD 3D polarization technology, a 4K laser projection system unique for Russia with the brightest image and the latest Dolby Atmos audio technology. The background sound is made on two-way broadcasting acoustics QSC AD-C4T-WH, QSC AD-C6T-WH and ceiling subwoofers QSC AD-C81Tw.
The multiplex cinema CINEMA PARK has opened in the most modern shopping and entertainment center in the Moscow region. The multiplex combines the most innovative global film screening trends at the moment, including the stunning RealD 3D polarization technology, a 4K laser projection system unique for Russia with the brightest image and the latest Dolby Atmos audio technology. The background sound is made on two-way broadcasting acoustics QSC AD-C4T-WH, QSC AD-C6T-WH and ceiling subwoofers QSC AD-C81Tw.
The supercinema is made in a new ultra-fashionable design concept of the city park, which was specially developed for Zelenograd by a Moscow creative team of architects. It seamlessly combines trendy interiors and cinema halls with the latest technology for high quality sound and picture, as well as separate themed lounges. In total, on an area of more than 2800 sq. M. accommodated 6 cinemas equipped with RealD technology. Comfortable chairs in the cinema halls are designed and manufactured specifically for the CINEMA PARK chain. Particular attention will be paid to people with disabilities. Each cinema hall has special places for people with limited mobility.
“We are very pleased with the long-awaited opening of a new generation supercinema in the Zelenopark shopping and entertainment center, we are sure that it will become a favorite resting place for our viewers. When creating the concept of the new multiplex, we focused on a very demanding, sophisticated viewer, for whom a combination of innovative film screening, impeccable service and a rich repertoire at a reasonable price is essential. Therefore, in our new supercinema, the most modern technologies of film screening are presented, including the unique premiere hall ATMOSPHERE with an intelligent 4K laser projector and the most advanced Dolby Atmos sound, as well as a KIDS children's room with a play labyrinth, a slide-pipe and a dry pool, ”notes Nadezhda Baimbetova. Director of the Marketing Department of the National Cinema Chain CINEMA PARK. “Cozy fashionable interior, upcoming large-scale premieres and exclusive new items of alternative content will also impress our guests.”
The first special cinema KIDS and a separate children's lounge hall are designed for the most comfortable rest of young guests and their parents. Comfortable chairs, sound and image are specially adapted for the perception of the smallest viewers who are just discovering the magical world of cinema. Festive atmosphere, bright design, the best animation and family films, entertainment and educational programs, all the most interesting for family recreation and entertainment. For the first time in this unique cinema, a children's play labyrinth with a treasure slide and a dry pool has been installed. The playing area is conveniently located in front of the screen along the rows of the amphitheater and allows young spectators to be entertained during the movie show.
The premier super hall ATMOSPHERE offers maximum 4K laser brightness, perfect Dolby Atmos sound and flawless RealD 3D image quality. It features a 4K Intelligent Laser Cinema projector with the brightest images and incredible detail - setting a new bar for premiere technology even higher. Stunning 4K laser color reproduction, far exceeding the parameters of a conventional projector, stunning brightness in RealD 3D format on a large screen - this is a real revolution in cinema, just as digital projectors once replaced film projectors.
The CINEMA PARK supercinema in the Zelenopark shopping center has an advanced Dolby Atmos audio system, thanks to which sound objects move around the hall, including the area above the audience's heads, creating a deep and rich surround sound. The effect of technology allows viewers to be in the very center of events on the screen, without leaving their comfortable chairs. Dolby Atmos is used by all major Hollywood film studios, with 14 Academy Award-winning filmmakers and 27 Academy Award-winning sound engineers.
“We are glad that the CINEMA PARK team supports our views on the development of cinema, and a good confirmation of this is the opening of another cinema of the network with a Dolby Atmos sound system. I am sure that the combination of advanced sound technology and modern design of CINEMA PARK cinema halls will make an unforgettable impression on the most sophisticated film lover. Dolby Atmos allows you to move and place sound elements anywhere in the theater, creating a virtual sound reality and bringing the screen to life as much as possible. Thanks to this effect, the viewer will be able to move to the center of events on the screen and feel like one of the heroes of the picture. We are looking forward to the moment when the first visitors to CINEMA PARK in the Zelenopark shopping and entertainment center will get a unique experience of watching films, ”said Alexey Ugrinovich, General Director of Dolby in Russia and the CIS. The new polarizing 3D projection technology RealD is one of the most demanded and popular in the world. Thanks to special silver screens, high brightness and clarity of the image is achieved. For film viewing, special polarizing RealD glasses are used, in which there is no double image, and the stereo effect is preserved at any tilt of the head due to the circular polarization of light. Pictures on the cinema screen for the right and left eyes change at 144 frames per second, 72 frames per second for each eye.
“We congratulate all cinema lovers on the opening of the new multiplex of our strategic partner CINEMA PARK in the Zelenopark shopping and entertainment center and are proud that the cinema halls are equipped with the most modern technologies for film screening, including advanced RealD 3D systems that provide a bright and clear image and give viewers incredible pleasure from watching movies "- says Evgeny Lebedev, CEO of RealD Russia